AI AT REPRESENT

AI lets your budget go further.

Skilled people make sure it's headed in the right direction.

THE PRINCIPLE

Anyone can generate code now. Making it secure and reliable is our job.

AI can write a first draft of almost anything. A page component, a translation, a summary of last week's work; you name it. What it can't do is decide whether that draft is right for your business, or notice that the brief itself was wrong.

With AI it's easy to go wild and build everything simply because you can. Our advisors, architects and project managers work with you to decide what gives the most value for your budget. Our developers then build it fast, without lowering the quality you expect.

To keep moving fast with the quality you demand, you need skilled people.

WHAT IT MEANS FOR YOU

What does AI change for you?

More value from the same budget

AI takes routine work off our developers' hands. That time goes back into your project: more features, more polish, more rounds of improvement, within the budget you already have.

Tools that used to be too expensive to build

Custom internal tools used to be hard to justify. Now the return adds up, so our clients are building systems shaped around how they work, instead of bending to off-the-shelf software.

Fast, without cutting corners

Speed only helps if the result holds up. Our advisors and architects help decide what to build and how, so moving fast doesn't cost you quality.

Found when customers ask AI

More people now ask ChatGPT or Google's AI answers instead of searching. We build websites with a clear structure and structured data, so these tools can read them and quote you. It doesn't guarantee a mention, but it improves your odds.

IN PRACTICE: ORDER MANAGEMENT

An order system built around the business, not the other way round

Our clients are now building internal tools that used to be too expensive to justify. Moxtex distributes premium clothing brands in Norway, and its business doesn't fit standard order software. With AI, building a system around how Moxtex actually works became worth it, so we built the first version of one.

IN PRACTICE: PRODUCT ADVICE

A product advisor for a complex range

Steni's product range is large and technical. We added an AI assistant to the website that asks customers what they need and helps them find the right product.

IN PRACTICE: NEW LANGUAGES

A new language without starting from zero

Veterinaria, a chain of veterinary clinics in Austria, is adding English to its German website with AI translation, so it can serve pet owners who don't speak German. Each page starts as a full draft for their team to check.

IN PRACTICE: OUR OWN TOOLS

A reporting tool we wouldn't have built before

A custom reporting tool was never worth the cost for an agency our size. With AI, it was, so we built one. Now every client gets a weekly report, with a summary drafted by AI and reviewed by their project manager.

Dark-themed dashboard with cost summary including total billable amount and hours, plus donut charts visualizing hours by team member and task type.

How to Turn Reporting Into an Operational Advantage with Custom AI Development

Discover how AI helped us make our reporting easier, more useful to clients, and easier to access via a single secure link.

READ HOW WE BUILT IT

WHAT DOESN'T CHANGE

AI changes how fast things get built.

AI takes on more of the work. The decisions that make it worth doing, and the responsibility for the result, stay with our people.

What AI speeds up

Routine code: forms, layouts, data fetching
First drafts of translations
Summaries for your weekly report
Research and early prototypes
A second pair of eyes in code review

What stays with people

Deciding what gives the most value for your budget
Architecture that has to last for years
Quality assurance, by our QA team
Your brand, your tone, your customers
A project manager who is responsible for the result

FAQ

What clients ask us about AI

What does AI change about how my website gets built?

You get more out of the same budget. Routine work gets done faster, so that time goes into features, polish, and tools that used to be too expensive to build. What doesn't speed up is the thinking: understanding your business, deciding what to build and making sure the result is right.

Who checks what the AI produces?

People. Our team decides what goes into your project, our QA team looks after quality, and your project manager is available to walk you through the details. Translated content is yours, so we encourage your team to review and correct it.

Can we translate our whole website with AI?

Most of it, yes, as a first draft. Your team knows your content and your market best, so we encourage you to review and correct the translations, especially anything with legal or regulatory weight.

How do AI assistants like ChatGPT decide what to quote?

Nobody outside those companies knows exactly. What helps is a site they can read without guessing: clear headings, direct answers, and structured data that labels what each piece of content is. We build that into the websites we make.

Do we need a new website to benefit?

Not necessarily. If your site already runs on Sanity, we can often build on what you have. If it runs on an older system, we will tell you honestly whether moving is worth it, or whether smaller changes get you most of the way.

Want to know how far your budget could go with AI?

Tell us what you're working on. We'll be honest about where AI would make a real difference, and where it wouldn't be worth it.

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