Built for Modern Businesses
Fewer hand-offs. Faster results. Full transparency. Represent helps growth-focused companies across Europe, build high-performing websites and digital solutions, without the heavy agency overhead.
23
CURIOUS PROBLEM SOLVERS
18
Sanity CMS and Shopify developers
38
active clients in 6 countries
20+
years of building web solutions

Who is Represent?
Øyvind Østmo and Alexander Sundli-Härdig had a mission to create a new type of web agency. Represent launched in 2020, to deliver custom web solutions that modernise and drive efficiencies, across marketing sites, e-commerce platforms & digital products. But we do things a bit differently.

The traditional web-agency model is outdated.
Most businesses overpay for websites that underdeliver. Often agencies deliver on a brief, rather than questioning if it’s really the best solution. This coupled with large team structures can mean projects take too long, cost too much and have too little focus on ROI.

A web-agency model designed for growth, speed, and transparency
Represent is a next-generation web agency built for the way you actually operate. We focus on business outcomes first, powered by a compact team of senior experts who work directly with you from strategy to launch to ensure clarity and consistency.

Developing businesses for over 20 years
After 20 years of building and running businesses, we’ve figured a few things out. One thing we’re particularly proud of is the team we’ve built. From Peter, our first developer, to our newest recruits, we've curated a team of experts you'll actually enjoy working with.
Meet the team
2x Advisors
Business, design and technology
4x Tech Leads / PMs
Team lead, Product and Project management
18x Developers
Sanity CMS, Shopify, React/Next.js, Node.js ++
2x System Architects
System architecture, integrations, APIs ++
1x SEO specialists
All things SEO from technical to content strategy



























Business-first
We align every design and line of code with your growth goals, not just aesthetics.
Compact & Agile
Work directly with senior specialists. No layers, no hand-offs, no wasted time.
Transparent Collaboration
Full visibility into the process. We're "one team" from day one.
Flexible & Scalable
Need more support? Scale up. Want to pause? Scale down. We adapt to your needs on short notice.
Focused Tech Stack
Focus is valuable. We master a few technologies deeply, to build faster, more stable, future-proof solutions.
Human-First Culture
We do our very best to be easy to work with, proactive, and genuinely invested in your success.
Real results. Real Businesses.

A modern, scalable platform to maintain premium brand standards, streamline operations, create new revenue streams, and increase engagement with brand partners.

WaterBear hired Represent to rebuild the platform in Sanity CMS and deliver a powerful marketing site. The solution gave them the flexibility to optimise for growth and reduced content curation time by 90%.

When AutoStore approached Represent, their ambition went beyond hardware, they needed a website reflecting their innovation, global reach, investor-grade maturity, and future-facing vision.

How businesses benefit from the “next-generation web agency” model
Represent redefines agency collaboration: business-first thinking, compact expert teams, openness in every interaction, scalable flexibility, and fun to work with.
Let’s make your next web project more successful.
Whether you’re rebranding, scaling, building something new, or just intrigued at what a modern approach to web development could do for you, we’d love discuss what's possible.
CONTACT USFrequently asked about working with Represent
Who is Represent a good fit for?
Represent partners with ambitious, growth-oriented businesses that are ready to invest in modern web technology for measurable impact. Our clients typically seek scalable digital solutions, from high-performance websites and headless e-commerce stores to complex web apps. We value long term partnership, clear communication, and ROI-focused delivery. Whether you’re expanding into new markets or transforming your digital presence, we’re a strong match if you want tech that supports business growth rather than just looks nice.
What services do you offer?
Represent specialises in: - Modern “headless” e-commerce built with Shopify + Sanity for speed, scalability, and flexibility - Website & web application development with Sanity CMS and modern frameworks (Next.js/React/Vue/Nuxt) - Strictly e-commerce without a headless content structure. - Custom AI solutions to drive operational efficiencies. - Technical SEO support and site performance optimisation - Custom operating systems We focus on business-first, growth-aligned technology solutions rather than one-size-fits-all templates.
What does a typical project look like from kickoff to launch?
While each project is unique, most follow a structured progression: 1. Culture fit check Are we a good match to work together and do we see a partnership in the same way? 2. Discovery & Strategy - Understand business goals, audience and long term needs - Define success metrics and strategic digital outcomes 3. Planning & Design - Wireframes, UX/UI design iterations, content strategy setup 4. Development - Build in the selected stack (e.g., Sanity + Shopify or Webflow) - Integrate third-party tools and APIs as needed 5. Review & Refinement - Stakeholder reviews with iterative refinements - Preparation for launch with QA and performance checks 6. Launch & Post-Launch Support - Deployment to production - Transition to support/maintenance, analytics monitoring, and optimisation We keep communication transparent and continuous, ensuring you always know what’s progressing and why.
What’s the typical timeline and what affects it?
Project duration depends on scope, complexity, and collaboration speed. We’ll be able to give an estimation of this in the discovery phase and communicate any changes to this clearly throughout the process. Factors that can extend timelines include third-party integrations, complex custom features, extensive testing requirements, and delayed client content/approvals.
Who will we work with day to day?
You’ll work directly with senior advisors, technical project leads, designers, and developers, not just project managers or account staff. This lean, experienced team structure enables fast decisions, clearer communication with the people doing the work, and fewer project hours as a result.
What do you need from us (content, approvals, stakeholders)?
To keep momentum, we’ll ask for: - Brand assets, content (text/images/video), and key messaging - Access to existing systems (CMS, e-commerce platforms, domains) - Timely feedback and decisions from your stakeholders - A single point of contact to streamline coordination Delays in content or approvals are one of the biggest timeline drivers so early preparation helps everything flow smoother.
How do revisions and change requests work? What tech stack/CMS do you recommend and why?
We strive to get the full picture of your business needs and design a solution accordingly when we kick off the project, however usually change. We expect this and so our agency model is setup to work in an agile way, revisions or changes are seen as possible parts of the process and so we’re used to handling these quickly and effectively. Any changes may of course extend the duration of the project but we’re always work to keep delays to a minimum and communicate any time and cost implications so you can make an informed decision.
What tech stack/CMS do you recommend and why?
Our primary specialism is in the following tech stack: - Sanity CMS for flexible structured content that scales across channels - Shopify + Sanity headless e-commerce combines Shopify’s commerce power with Sanity’s content agility - React.js library and Next.js framework for the most modern, reliable combination. This stack supports speed, scalability, editorial freedom, and future-proof growth. However it doesn't mean we advise it for every business. After we have an idea of your needs we would review if this is the right tech stack for you. If not, we would likely refer you to an agency specialising in a stack that is more suited to you.
How do you handle QA, performance, accessibility, and security?
We apply rigorous quality practices, including: - Automated and manual testing for functionality and UX - Performance optimisation for fast load times - Accessibility checks to meet modern standards - Security best practices in infrastructure, integrations, and code Our goal is reliable, high-performing digital products that users love and search engines reward.
What are pricing and payment terms? Who owns the work and what does handover include?
Pricing varies by scope and complexity. We typically provide estimates based on your project needs and agree on terms before kickoff and we communicate any changes to this. We have 14 day payment terms and invoices will be billed as part of a monthly payment schedule. We prioritise transparency, so you always understand value and cost drivers.
Who owns the work and what does handover include?
Upon final payment, you own your digital assets and code. Handover includes: - Access to source files and code repositories - CMS/editor accounts and documentation - Deployment walkthroughs - Technical and editorial tutorials We provide what you need to confidently manage and scale your digital presence.
What support is available after launch (maintenance/retainer/SLA)?
We offer post-launch support in the form of retainers at our standard hourly rate, this could cover: - Ongoing development and optimisation - Maintenance SLAs for updates, fixes, and security patches - Performance monitoring and iterative improvements - Future projects Flexible support lets you focus on business while we keep your site healthy and evolving.