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Daisy here, now writing this article as a member of the Represent team, however they previously said No to me as a prospective client.
When I reached out to Represent with a platform rebuild project, they reviewed our requirements, disagreed with our approach and said they might not be the right agency for us. We hopped on a call, trusted their approach, and 3 months later they delivered the full scope on time, in budget and hitting all the right marks.
While our initial approach didn’t match, our cultures aligned. We wanted a partner who would collaborate with us rather than just execute. And the relationship continued harmoniously from there.
We wanted a partner who would collaborate with us rather than just execute.
When we first started Represent, we said yes to loads of exciting briefs that landed in our inbox. Over time, we noticed something: the projects that truly soared weren’t just the ones with big budgets or bold ideas, they were the ones where our teams shared the same values and ways of working.
When we collaborate with clients who prioritise transparency, curiosity, and quality, the process feels effortless. Communication is open, trust builds quickly, and decisions get made faster. When values don’t align, even simple decisions can feel heavy. Misunderstandings multiply, feedback loops drag, and while the final product may look good, the process can feel strained.
We learned an essential truth: A great website or digital product isn’t just built, it’s co-created. And co-creation works best when there’s a strong culture fit on both sides.
Culture fit isn’t about drinks on a Friday. It’s about shared principles in how we work, think, and collaborate.
At Represent, that means:
When a client shares these values, we know we can build something extraordinary together. That’s what real agency culture fit looks like.
We start every collaboration with a culture-check. A short conversation to see if we’re aligned in how we approach collaboration. But we also know that not everyone is ready to book a call right away. So, we decided to make this process more approachable, and a bit more fun.
Enter our AI culture-fit tool.
It asks a few quick questions, analyses your responses based on our agency values, and gives you an instant read on how aligned we might be.
Is it a little gimmicky? Yes. But it also represents how much we value shared culture. It might also save you some time and spark meaningful conversations.
It also happens to be a live example of how AI product development can enhance brand experience while staying true to what makes your business unique.
We’ve learned that saying no can be a sign of respect. It ensures both sides invest in collaborations that are set up for success.
We all know words like culture and community have become buzzwords. But the concepts still stand. When you and your agency share the same mindset, projects move faster, teams feel empowered, and outcomes are stronger.
Here’s how we’ve seen culture fit make a difference:
So yes, culture fit makes for a more enjoyable partnership. But more importantly, it leads to better digital products.
As an agency that builds composable content systems, we see technology as an extension of culture. We build future-proof headless architecture using Sanity for content and Shopify for commerce.
Choosing market leaders who prioritise agility, innovation and creating products that scale and move with the times. Opting for a focused tech stack to ensure we can provide our clients with the best possible expertise. Always going for quality over quantity.
If this resonates and your company values clarity, and collaboration, you’ll probably love the way we work.
And if you’re exploring how AI and modern web development can reflect your brand values and add real value, then we’re already on the same wavelength.
This sounds negative but not being afraid to say no when something doesn’t feel right is crucial, and in our opinion it doesn’t happen enough when it comes to chances to make money.
Staying true to our culture also means being honest when a partnership might not be the right fit, yet. We’ve learned that saying no can be a sign of respect. It ensures both sides invest in collaborations that are set up for success.
Because our goal isn’t just to deliver a beautiful website or app, it’s to build something that genuinely supports your team’s goals, culture, and workflow long after launch.
That’s the difference between being a vendor and being a partner.
Learn more about our web development approach
Our AI culture-fit tool is more than a fun experiment, it’s a reflection of how we see partnership.
We believe:
If that resonates with you, then we’re probably a good match. But why not check for yourself.
Se for deg en gratis versjon av Netflix som kun fokuserer på å redde kloden 🌎💚 Legg dette til "vi kan løse alt med Sanity CMS"-listen!
It’s been an absolute pleasure working with Represent and their fantastic team! We have been working together to build a new version of our video streaming product and landing page using Sanity CMS, and they have made the entire process easy and effortless. From the onset, we knew that their professionalism, collaboration, and integrative approach was going to be a great fit for our project. They have gone above and beyond to make sure that everything met our expectations, and they have done it in a truly collaborative way. Their input and guidance have been invaluable throughout the entire process, and we are very pleased with the results!
Da Vitamail-teamet så fleksibiliteten og mulighetene med en "headless" Shopify + Sanity CMS løsning, begynte de å drømme...
Vi har jobbet med Represent for å utvikle fremtidens netthandelløsning med Shopify og Sanity CMS. De viktigste parameterne var konverteringsoptimalisering for brukerne, via tydelighet og brukervennlighet - og at systemet skulle være enkelt å bruke backend for våre ansatte. Represent har levert på begge deler. Gjennom hele prosessen har Represent føltes som en forlenget arm av vårt selskap, og vi har fått fokus og oppfølging hele veien med tett og god kommunikasjon. Vi gleder oss til fortsettelsen.
...om prosjektet ditt og hvordan vi kan jobbe sammen for å bygge en suksesshistorie.
