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We are delighted with our collaboration. We asked for the future of e-commerce, and Represent has delivered on everything we asked for and more.
When the Vitamail team saw all the flexibility and possibilities of a headless Shopify + Sanity CMS solution, they started dreaming...
Read more about the project
We have worked with Represent to develop “the e-commerce solution of the future” integrating Shopify with Sanity CMS. Our main focus has been on conversion rate optimisation. We have focused on clarity, ease of use, and flexible content management that would be simple and enjoyable for our employees. Represent has delivered beyond our expectations in every aspect. They have felt like an integral part of our team and company throughout the process, consistently guiding us with timely and transparent communication. We’re excited to continue our collaboration.
Vitamail is a fast-growing Nordic health & wellness brand, delivering science-backed supplements across Europe. Competing in a crowded e-commerce market, Vitamail needed more than just a store. They needed a flexible, trustworthy, and high-performance digital presence to support their expansion.
Our solution enabled Vitamail’s marketing teams and editors to cut time spent curating and focus on creativity and growth, whilst optimising the experience for uses.
Growth came with challenges:
In short: Vitamail needed a future-proof e-commerce architecture that empowered content teams and unlocked growth.
Vitamail found Represent looking for an agency specialised in headless e-commerce. Specifically they had arrowed their search down to Shopify combined with Sanity. The market’s leading headless CMS that integrates with Shopify for (much) better content management.
The chosen stack:
This headless Shopify + Sanity approach gave Vitamail one combined content & commerce solution. Each part powered by industry leading softwares, customised to meet their existing needs, and with a composable setup that primed them for scale. This choice gives Vitamail the freedom to grow, without technical bottlenecks.
Represent designed and delivered a modern headless architecture built for performance, flexibility, and conversions:
Tech stack: Shopify Plus, Sanity CMS, Next.js, Vercel
Results so far:
Next steps:
The foundation is set for long-term, scalable growth.
If your e-commerce brand is outgrowing its old platform, it’s time to explore headless Shopify + Sanity CMS. Represent helps ambitious brands build future-proof architectures that convert today and scale tomorrow.
👉 Get in touch and let’s build your next digital success story.
Watch the video or have a read below about how we can build long-term success together.
If your business is held back by outdated web technology, we can help you build a modern, flexible, scalable, and lightning-fast website or e-commerce solution.
We work with the market's leading modern technology and platforms for content management and e-commerce, but more important:
Represent is a business-first web agency. We’re passionate about design and technology, but understanding and growing your business is our main priority.
We also make it our business to be easy and fun to work with. We believe in openness and transparent communication, laying a foundation of mutual trust from the start. You always know what's going on, and we hope that you'll soon think of us as part of your team.
Having a team that understands your business and that you don’t have to micromanage frees up your time to focus on your other important tasks, trusting that your project is moving in the right direction.
Get in touch if you want to have a chat about your web project and how we can build long-term success together.
...about your business and how we can work together to build a success story.
