Investor-ready B2B site for global market
When AutoStore approached Represent, their ambition went beyond hardware, they needed a website reflecting their innovation, global reach, investor-grade maturity, and future-facing vision.
Who is AutoStore
AutoStore is a global leader in warehouse automation. Their robotics-powered solution rethinks traditional shelving: bins are stacked within a dense aluminium grid, and robots navigate the grid to deliver items to workstations.
Today, AutoStore powers more than 1,700 systems across nearly 60 countries.
When AutoStore approached Represent, their ambition went beyond hardware, they needed a website reflecting their innovation, global reach, investor-grade maturity, and future-facing vision.
AutoStore partnered with Represent to rebuild and launch their public-facing web presence, including an integrated Investor Relations section, just in time for one of Norway’s largest IPOs.
The Problem
By the time we began working together in 2020–2021, AutoStore was rapidly scaling, internationally and operationally.
There were a few reasons it was time for AutoStore site to get an upgrade:
- A globally expanding business needing a consistent, polished web presence for customers, partners, investors and stakeholders.
- An upcoming public listing demanding a professional investor relations section that aligned with their booming growth and credibility.
- The need for a web platform that could evolve continuously, to support future growth, new markets, and changing company needs.
- A gap between their cutting-edge hardware/software solutions and a web presence that reflected that sophistication, trust, and global ambition.
In short: AutoStore had world-class logistics and automation, but their web presence wasn’t yet matching their real-world scale, innovation, or future ambitions.
The Choice
AutoStore needed more than a “one-time site build.” They needed a scalable, flexible, web platform, capable of growing with the company, integrating investor communications, marketing, and global brand presence.
They looked to partner with an agency that didn’t just deliver code, but acted as a strategic advisor and long-term collaborator. That’s where Represent came in.
Represent stood out because we don’t just build what’s asked, we challenge assumptions, suggest improvements, and scale for long-term business success.
The Solution
Represent worked with AutoStore to deliver a modern, fully revamped website, that balanced global brand presence, investor readiness, and long-term scalability.
Key Outcomes
- A clean, modern, high-performance webflow site for AutoStore’s public and partner audience.
- An integrated Investor Relations section, timed to the company’s IPO, enabling AutoStore to present financials and corporate info in a professional, investor-grade format.
- Ongoing collaboration: as AutoStore has grown, Represent continues to support updates, new projects, and evolving content needs.
The Results & Next Steps
Results so far
- AutoStore successfully completed one of Norway’s largest IPOs in two decades, a valuation of approximately US $12.4 billion, with a fully functional investor relations site ready and live.
- The website now reflects AutoStore’s global scale, innovation, and trustworthiness, supporting sales, partners, investors, and corporate communication.
More broadly: The project stands as an example of how a modern web-agency can support an industrial-tech company’s transformation. Your site can be more than a simple informational tool, it can bridge the digital gap between your product and your audience to inspire and build trust and reliability.