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It’s been an absolute pleasure working with Represent and their fantastic team! We have been working together to build a new version of our video streaming product...
Imagine an alternate and FREE Netflix on a mission to save our planet 🌎💚 Add this to the "we can do anything with Sanity CMS" list!
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It’s been an absolute pleasure working with Represent and their fantastic team! We have been working together to build a new version of our video streaming product and landing page using Sanity CMS, and they have made the entire process easy and effortless. From the onset, we knew that their professionalism, collaboration, and integrative approach was going to be a great fit for our project. They have gone above and beyond to make sure that everything met our expectations, and they have done it in a truly collaborative way. Their input and guidance have been invaluable throughout the entire process, and we are very pleased with the results!
During my time at WaterBear, I was Operations Director and managed the partnership with Represent. We selected Represent as our tech partner because we collectively valued transparency, and had a shared focus on quality, efficiency and solutions-driven results. It was a perfect fit.
So, when a chance came to join the Represent team, I jumped at it. Today, I head up partnerships at Represent, helping unlock growth for other organisations.
Keep reading to dive into how Represent solved WaterBear challenges with scale, by delivering a truly flexible, future-proof Sanity CMS solution.
Often referred to as the “Netflix for Nature”, WaterBear is more than a streaming platform. At its core are inspiring documentaries tackling today’s environmental and social challenges. But beyond film, WaterBear is a community hub, connecting audiences to campaigns, actions, and articles that inspire real-world change.
WaterBear hired Represent to rebuild the platform in Sanity CMS and deliver a powerful marketing site. The solution gave us the flexibility to optimise for growth and reduced content curation time by 90%.
By 2023, WaterBear was struggling with outdated infrastructure:
In short: Technology was holding WaterBear back from scaling impact and growing engagement.
The WaterBear team knew a headless CMS was the only way forward.
Craft CMS was considered, but lacked the flexibility needed. Sanity CMS kept coming up as the industry’s most recommended option for scalable, flexible content management. It quickly became the clear choice.
The next decision: finding the right partner to implement it.
Represent stood out. While other agencies promised to deliver what was asked, Represent challenged assumptions, guided strategy, and even made it clear they’d step away if the wrong approach was insisted on.
That honesty and expertise built trust. WaterBear partnered with Represent, and the results validated the decision.
Represent rebuilt WaterBear’s marketing site and delivered a structured Sanity headless CMS integrated into the streaming platform.
Key outcomes:
Tech stack: Sanity CMS, Next.js, Vercel
Implementation time: 3 months
Represent’s solution empowered WaterBear to scale impact quickly:
But the unexpected value was the partnership itself. How many agencies impress you so much that you end up joining them?
If your digital platform is holding you back, it’s time to consider Sanity CMS and headless architecture. Represent helps ambitious organisations like WaterBear replace rigid systems with scalable, flexible solutions that drive results.
👉 Get in touch to build your next digital success story.
Watch the video or have a read below about how we can build long-term success together.
If your business is held back by outdated web technology, we can help you build a modern, flexible, scalable, and lightning-fast website or e-commerce solution.
We work with the market's leading modern technology and platforms for content management and e-commerce, but more important:
Represent is a business-first web agency. We’re passionate about design and technology, but understanding and growing your business is our main priority.
We also make it our business to be easy and fun to work with. We believe in openness and transparent communication, laying a foundation of mutual trust from the start. You always know what's going on, and we hope that you'll soon think of us as part of your team.
Having a team that understands your business and that you don’t have to micromanage frees up your time to focus on your other important tasks, trusting that your project is moving in the right direction.
Get in touch if you want to have a chat about your web project and how we can build long-term success together.
...about your business and how we can work together to build a success story.
