Articles

Can Sanity CMS save the planet? Represent partners with interactive streaming service WaterBear to do just that

Øyvind Østmo
Øyvind ØstmoAgency Manager
PUBLISHED:5 min read
Two smartphones display a dark-mode app for "Watch for Impact," where watching videos donates meals. Both screens show a goal of 2026 meals donated at 100% completion.

The day the Amsterdam-based interactive streaming platform WaterBear chose to work with Represent for the new version of their service was a day of celebration 🎉

Both teams are super excited to be working together and leveraging the power of structured content in Sanity CMS to organize and distribute their videos to different platforms.

WaterBear is the first interactive streaming platform dedicated to the future of our planet. It's like a mini-Netflix focused exclusively on our environment, allowing users to interact and engage with the causes they care about. And best of all, it's free without ads. The rebuild of the platform launched on April 03 2023, with a subsequent re-design in 2025 and continual UX and conversion optimisations.

In 2025, WaterBear also launched their B2B story-led educational tool, Campus, built within the same Sanity Studio. The purpose being to educate teams on how to integrate sustainable ways of working into their business processes.

Sign up at waterbear.com for free :)

WaterBear x Sanity: Building the Netflix for Nature

Øyvind Østmo

About Øyvind

Born in 1980, over the past 20+ years, Øyvind has co-founded and built several web agencies and other startups. He has worked extensively in technology, design, and user experience on the web. His expertise spans business, leadership, strategy, content, design, and development.

He is highly motivated by well-functioning and motivated teams of good people and is passionate about structure and communication.

Øyvind's Articles

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