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15 advantages of going custom in website development
We always consider technologies and platforms individually after digging deep into the current and future business goals of our customers, but here are the top reasons we typically go custom in website development. We have compiled this list based on developing on Sanity headless CMS with the frontend frameworks Next.js and React.js that we use to build solutions that are future-proof, flexible, and lightning-fast.
Build anything! Unlimited possibilities for features and growth. You may not need a bunch of complicated functionality now, but what is your business going to look like in 2-5 years? How are you planning to grow? Is your website functionality going to evolve? It’s hard to plan ahead, but it can save you time and money in the long run if you start with modern technology that won’t hold you back.
Build what your customers want and what’s best for your brand, not what the template and plug-ins allow you to build.
A better editor experience
Totally customized editing that fits your content. Content is built with custom blocks and layouts making it easy for the editor to build and update pages without needing help from developers.
Content as structured data can live through several iterations of websites and applications
With a headless CMS like Sanity, the content of your business is stored as structured data, totally separate from the presentation. That means that when it's time to design and develop a brand new website, your content can live on and be presented in the new solution without starting from scratch.
Customized shopping experiences with no template restraints. Combine e-commerce with other web content seamlessly. When we couple Sanity with headless e-commerce platforms like Centra (a perfect fit for the Nordic market), the solution is extremely powerful and future-proof for growing international brand stores.
Better collaboration and content control
Real-time content collaboration and advanced version control.
Integrate with just about anything. Send and receive data to any system that allows it.
Better content distribution
All your content in one place with a “headless CMS” that totally separates content and display, allowing you to distribute your content to the web, emails, apps, anywhere. Easily share by email newsletters recipes, products, or whatever content is relevant to your customers, manually or automatically.
Better image handling
Sanity has amazing image editing and processing that is easy for editors and provides fast load times for users.
Easily handle multiple languages on one site. Even simple low-budget (or in this case no-budget) websites like the non-profit Support not Protect feature the option to speak to their audience in their native language.
Control who has access to what
High level security and granular editor permissions.
Add memberships to your site
Fully integrated member and payment handling for membership sites.
Invest now, save later
If you spend 50-100k NOK (5-10k EUR) on a simple solution in Squarespace, WordPress, Webflow, or Wix now, that money is lost when your needs exceed the possibilities of the platform.
Build like the best
Successful brands like Nike, reMarkable, and Sonos build their site on Sanity - the best modern CMS.