Øyvind Østmo
Agency Manager
Born in 1980, over the past 20+ years, Øyvind has co-founded and built several web agencies and other startups. He has worked extensively in technology, design, and user experience on the web. His expertise spans business, leadership, strategy, content, design, and development. He is highly motivated by well-functioning and motivated teams of good people and is passionate about structure and communication.
Education
- 1-year graphic design (2002).
- 5-year master's degree in interaction and industrial design (2003-2008) from AHO (https://www.aho.no/en).
- Self-taught developer (since 2002).
Entrepreneurship
- Built and managed web agencies since 2002.
- Co-founded "startup lab" Skavl (https://skavl.no/) in 2020.
- Co-founded CookieGuard (https://www.cookieguard.no/) in 2021.
- Co-founded web agency Represent (https://www.represent.no/) in 2022.
Notable clients
Øyvind has been a trusted advisor for companies including AutoStore, Unacast, PowerOffice, Apex Wheels, Oslo Business Region, Alfa Footwear, and WaterBear.
Awards
After winning AHO's first-ever Honours Award and first place in the Young Talents award by the Norwegian Design Council, competing against hundreds of designers in 2008, Øyvind has stopped hunting for awards and focused on helping businesses succeed.
Contact Øyvind
Articles by øyvind
Top 20 Frequently Asked Questions about Sanity CMS
Sanity is ranked as the best headless CMS in the world. But what is Sanity? What is a headless CMS? We are here to answer all your questions.
How businesses benefit from the “next-generation web agency” model
Represent redefines agency collaboration: business-first thinking, compact expert teams, openness in every interaction, scalable flexibility, and fun to work with.
Hundreds of businesses rate Sanity CMS as better than Contentful in side-by-side comparison
Sanity scores a healthy 4.7 of 5 stars vs Contentful at 4.2 after being reviewed by hundreds of businesses each.
Can Sanity CMS save the planet? Represent partners with interactive streaming service WaterBear to do just that
WaterBear is like a mini-Netflix focused exclusively on our environment, allowing users to interact and engage with the causes they care about.
Should you build your website with code, no-code, or a website builder?
Should you build your website with code, or a website builder? Choosing the right web technology, frameworks, and content management platform is an important first step on the road to success.
Custom editorial workflows in Sanity (like a Trello board)
In Sanity, we can build custom workflows where editors work visually from drafts through reviews, approval and publishing, in a visual Trello-like kanban board.
Norway's biggest media organisation NRK chooses Sanity CMS
NRK is the Norwegian government-owned radio and television public broadcasting company, and the largest media organisation in Norway.
Represent as one of Sanity's first official agency partners
Represent was invited by Sanity to be one of the first official Sanity agency partners.
First-class responsive videos in Sanity with MUX integration
Editors can upload videos directly in the Sanity Studio while all the magic is done by MUX in the background creating videos in the right sizes.
Case Study: Media company Morning Brew builds omnichannel media distribution on Sanity CMS
23,000 documents migrated. 230 employees. Publishing rich multimedia and textual content across many channels from a single source of truth.
Sanity CMS edit history - understand who changed what on your website
Have you ever found yourself investigating who changed the title of a page on your website? One of the many benefits of using Sanity CMS is the super detailed version history and edit log.
Sanity CMS - HUGE 2025 Spring Release!
Sanity’s Spring Release marks a significant evolution from traditional headless CMS to a robust Content Operating System designed to streamline content workflows across your entire organization.
Sanity CMS - Image sizes, formats, cropping, and hot spots
What size image should you upload to Sanity CMS? And what image format? How do you control the image crop? Learn all about it in this video.
Sanity introduces contextual website editing with Presentation Mode
The new Presentation mode in Sanity Studio is a game changer. You can now click anywhere on your site and the correct field pops up for you to edit the content.
Sanity raises $39 million series B to keep building their amazing team and product
Since raising their Series A last year, Sanity has experienced tremendous momentum: a 3x growth in customers and a more than 2x increase in their user base.
2025 UPDATE: Sanity rated #1 headless CMS on G2 for 4 years straight
Based on detailed reviews from over 500 companies and compared to all other major headless CMS, Sanity is in the lead!
Global sound giant Sonos builds their website on Sanity CMS
Popular sound system Sonos has built their multilingual website on Sanity CMS marketing to a global market.
Performance (speed), Accessibility, and SEO at 100/100 with Sanity CMS, Next.js/React, and Vercel
Testing our solutions with Google Lighthouse, our goal is always 100/100 for Performance, Accessibility, Best Practices, and SEO.
Webflow announces Logic to introduce "if-this-then-that"
Webflow announced Logic; at the No-Code conference, introducing features that may replace the need for Zapier for conditional logic in the no-code website builder.
Webflow valued at $4 billion a year after raising a $140 million series B
Getting close to $100 million in yearly revenue, no-code website builder Webflow hits a $4 billion valuation in March 2022 after raising $140 million in January 2021.
10 Reasons We Love Sanity
There are many reasons why we love to work with Sanity from a developer perspective. Discover why also clients this headless CMS.
Do NOT Use WordPress For Your Small Business Website In 2025 (+ best alternatives)
People will keep convincing you that WordPress is the answer, but the odds are very high that WordPress is NOT the way to go for your business website in 2026.
Benefits of Hosting Sanity CMS React Applications on Vercel
Hosting your Sanity CMS React app on Vercel gives you improved performance, better scalability, cost savings, app analytics, and more.
Memberships in no-code website builder Webflow
Webflow "memberships" unlocks a world of possibilities with users and paid content in our favorite no-code platform.