We had so much fun working with the inspiring people at Vagabond, shaping their online presence into something even more beautiful than their printed magazine. This is an important first step in a digital strategy to monetise in new ways as distribution of printed magazines is destined to fade.

Conversion was a key focus in the project, to convert readers to subscribers of the print magazine, newsletter and Facebook page, as we continue working behind on business strategies for the "after print" era.

The initial brief for the project was very clear: Vagabond needed a fun tool to write and compose layouts, and that is where the Craft CMS (content management system) really shines, leaving the editors with an easy to use and super flexible platform for dynamic content creation.

Check it out at 

We came to Red Rabbits with an idea of what we wanted our new website to be. With their creativity, talent and great taste for design and function, they created something so awesome - a site that we just love to work with.  We’ve been really impressed with how structured and easy this project has been for us. They have listened to our input, given us direction on how to communicate our brand on a new platform, and guided us towards the right solutions. Quick and responsive in all stages of the process - and always professional with a playful attitude.”

- Julie Luneborg, Sales and Marketing Manager

Vagabond website on imac
Vagabond website on macbook, subscription
Vagabond website article on ipad and iphone
Vagabond 24h article on macbook
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